The winner of this year’s prestigious Ballon d’Or will receive a non-fungible token (NFT) alongside the coveted trophy for the first time in its 66-year history.
France-based media group Equipe Media who run the event made the announcement on its Twitter account, with members of the public also given the opportunity to pick up NFTs.
Best male and female footballers at the event will be awarded NFTs, accolades previously won by the likes of Lionel Messi, Cristiano Ronaldo, Alexia Putellas and Megan Rapinoe.
Equipe said: “This first collection will be followed by others as the Ballon d’Or, and more broadly the Equipe and Amaury groups, wish to project themselves in a sustainable way into the world of Web 3.0, the new age of decentralized internet.”
This initial launch is in partnership with Tezos, a blockchain platform and creative agency Door-Sport who specialise in sports and Web 3.0.
Equipe director of strategy Emilie Montane said: “There was a speculative phenomenon. Now the market is stabilizing there are many buyers, but the prices are no longer so crazy. They will own this NFT and can do whatever they want with it. It is a vital element of communication.
Three NFTs giving holders VIP access to the awards will also be auctioned off by Equipe, with a further 100 being lined up for sale after the event for members of the public.
As part of the promotion, Equipe and its partners will donate some of the proceeds to the Fondaction l’Équipe which supports sports-related projects.
France international and Real Madrid striker Karim Benzema is expected to be crowned the winner at the awards next month after a stellar season in front of goal.
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