Cardano Foundation, the non-profit organization that governs the Cardano blockchain, has reached its goal of planting more than one million trees in Kenya.
The project has been working in Mombasa to develop the ecosystem and work on land restoration to further promote their energy efficient and cleaner blockchain.
The Cardano Foundation has been working with a company named Veritree which uses blockchain technology to record supply chain transactions for tree plantations.
All the trees that are planted are stored on the Cardano blockchain for anyone to view. ADA holders can purchase TREE tokens which can be traded for digital tree NFTs. These NFTs represent the trees that have been planted to restore the ecosystem in Kenya.
There is currently no utility behind the tree NFTs, but it gives supporters a unique reminder of how they helped the global ecosystem.
Cardano Foundation CEO Frederik Gregaard praised the efforts of the Cardano Foundation on Twitter. “The Cardano Forest is 100% funded, we’ve reached the 1 million trees milestone. All trees planted will be recorded on the Cardano blockchain for enhanced transparency and serve as public proof of land restoration activities”, he said.
This eco-friendly campaign has been called the Cardano Forest venture and is a marketing tactic the Cardano Foundation is using to promote their Proof of Stake blockchain.
Proof of Stake consensus requires much less hardware and energy than that of a Proof of Work consensus blockchain, like Bitcoin and Ethereum. This marketing method hits back against cryptocurrency critics who oppose blockchain due to the environmental impacts mining causes.
The Cardano Foundation will continue to push to plant more trees with the aim of being a carbon positive blockchain.
There are many articles written around about Cardano and their push to be a green blockchain solution. The blockchain will look to use this publicity to attract more developers and users to their blockchain which has only recently started to gain decentralized applications.
Cardano’s native token, ADA, has had a couple of good days recently with a current price of $1.28.
The coin had reached an all-time high of $3.09 back in September but struggled in recent months due to the poor adoption on their chain and the current downturn of the market in general.