Crypto.com has partnered with the Australian Football League’s (AFL) women’s league as a sponsor.
It is the first time a major crypto sponsorship has been struck between a mainstream sports body and a crypto operator in Australia.
Estimated at a value of $25m, the partnership offers a much better return for the AFL, as its previous sponsor, Toyota, was paying $18.5m.
Crypto.com has been making headlines in the world of sports and beyond, securing important partnerships with sports franchises all over the world.
Back in the US, Crypto.com secured a $700m offer for the naming rights for the Los Angeles Lakers’ Staples Center, a proposition that truly proved too good to turn down.
“The AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organization that shares our passion to progress the future of elite sport and technology”, AFL executive general manager customer and commercial Kylie Rogers added.
Crypto.com decided to focus on a women’s sports competition because of the high rate of crypto adoption among Australian women. An estimated 53% of the population who owns and invests in crypto in the country is female.
Yet, basketball and football seem not to be the only two sports the company is interested in. Crypto.com paid $100m to become a sponsor for Formula One and another $175m to enter into a sponsorship agreement with the UFC.
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