Crypto.com has made another high-profile move into the world of professional sports as it confirmed that it will be the new sponsor of the FIFA World Cup in Qatar.
The company confirmed its commitment to the tournament early on Wednesday and will now have branding featured both inside and outside of the hosting stadiums.
Crypto.com will run various raffle contests and look to bring more soccer fans into the fold and introduce them to crypto while still catering to what they like best – professional soccer.
FIFA CCO Kay Madati said the deal would elevate how prominent soccer is globally, while the exchange will benefit from exposure to billions of people.
Crypto.com has invested copious amounts in sports partnerships and raising its profile across the board. The company teamed up with the Staples Center and rebranded the venue as Crypto.com Arena for the next 20 years.
The exchange also has an ongoing $25m partnership with the Australia Football League. There is also a $100m partnership with Formula 1 and another $175m one with the UFC.
All these partnerships have allowed Crypto.com to raise its profile among sports fans which benefits it greatly.
An estimated 3.5 billion people watched the 2018 FIFA World Cup in Russia. There is still eight months until this year’s tournament starts, but Crypto.com has made sure that it’s already well represented in what will be the biggest sports event of 2022.
If you want to bet on the upcoming FIFA World Cup, we recommend turning to Cloudbet, FortuneJack or Sportsbet.io.