Dapper Labs’ launches NFL All Day

The National Football League (NFL), the NFL Players Association (NFLPA) and Dapper Labs have combined to launch an official NFT video digital collectible platform, NFL All Day.

Soft launched last year, the platform allows NFL fans from around the world to buy and sell unique digital NFTs created using officially licensed game moments.

Kansas City Chiefs quarterback Patrick Mahomes is an ambassador for the launch, which will see existing users receive a free NFT featuring him.

NFL senior vice president Joe Ruggiero said: “Today, we welcome fans worldwide to NFL All Day, allowing them to experience their fandom in a new way that bridges the emerging technology of NFTs with our game.

“Last year’s soft launch brought in a surge of early adopters who began collecting video highlights NFTs of NFL plays and we plan to grow the number of users significantly with the official launch of the platform.”

Dapper Labs chief executive Roham Gharegozlou said: “The early success of NFL All Day highlights the power of creating a platform that provides long-term value to the fan experience.

“We’re excited to welcome the millions of football fans to NFL All Day, and enable them to own a piece of the sport they love as well as join a strong and vibrant community of fellow fans.”

Dedicated NFL fans don’t have long to wait to try and get their hands on their favourite NFTs with the first public drop expected to launch in the coming days.

The ‘headliner’ pack will feature  a legendary moment from Tom Brady’s career, along with plays from Jalen Ramsey, Trevor Lawrence, Zach Wilson and Jonathan Taylor.

Dapper Lab’s has already enjoyed similar success with the National Basketball Association and the NFL hopes it too will reap the rewards of NFTs.

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Updated: 08/19/2022 — 10:00