Getty Images and Candy digital have joined forces to introduce their first-ever NFT collection.
The multi-year partnership makes Candy Digital the exclusive developer and marketplace for Getty NFTs.
Both companies will collaborate to develop a portfolio of NFT products and collections from Getty Images’ library of 465 million pictures.
These will include more than 135 million never-been-seen analogue images from Getty’s archive. The contemporary images in different digital formats will be unveiled as part of the partnership for customers to collect.
Through the Getty Images marketplace, Candy will support the purchase side of the offering, with customers able to sell and trade digital collectibles. It will accept both credit card and crypto payments as well as primary and secondary market transactions.
To support the environment, the NFTs will be minted on the scalable and Ethereum compatible Palm blockchain.
Getty Images CEO Craig Peters said: “With the very best content at our core, innovation is woven into the fabric of Getty Images and this partnership speaks to our mission to connect people with our high quality, exclusive visual content.
“We are proud to work with Candy Digital to expand our offering to the fast-growing global audience of NFT collectors, representing significant opportunities for the company and our global photographer community.”
The range of products will be available in the next few months.
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