Juventus extends Bitget sleeve partnership

Italian football club Juventus has renewed its sleeve partnership with cryptocurrency exchange Bitget for the 2022/23 season.

The announcement comes a year after Bitget became the Serie A clubs’ first ever sleeve sponsor and marks a successful 12 month partnership between the two.

As part of the partnership, Bitget wants to focus on corporate social responsibility (CSR) programmes that contribute to society and empower women in male-dominated fields.

Bitget managing director Gracy Chen said: “We are honoured to be the Official Sleeve Partner for Juventus for the second year.

“It has been a nice and rewarding journey to partner with them, helping Bitget better engagement in the sports space.

“We appreciate the impressive reputation and vast popularity of Juventus and believe those virtues will continue to help Bitget reach wider audiences and share its vision for the rest of the world.”

Both parties celebrated the partnership in Los Angeles, with Juventus players Moise Kean and Wojciech Szczęsny joining popular cryptocurrency traders to play basketball.

Taking place at the iconic Ocean View Park in Santa Monica, the event was designed to raise funds for DIY Girls – a non-profit organisation with a mission to increase girls’ interest in STEM education.

Juventus chief revenue officer said: “Our partnership with Bitget has been undoubtedly successful. Bitget have confirmed once again their commitment to be close to the team by featuring on the club’s left sleeve, next to the hearts of Juventus players and fans.

“We are thrilled to extend our partnership with this innovative partner, who will again accompany us match by match.”

Juventus kicked off its Serie A season in perfect style when beating Sassuolo.

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Updated: 08/18/2022 — 10:00