Michelle Obama’s 2009 gown launched as NFT

Taiwanese-Canadian artist and fashion designer Jason Wu has released his inaugural NFT in the form of a digitally wearable copy of Michelle Obama’s 2009 ball gown.

The virtual creation will be available on the DressX metafashion retail platform, while the former first lady’s original organza and ivory silk piece sits in Washington DC’s National Museum of American History.

As ‘one-of-a-kind’ as the real item, once the NFT has been bought, it cannot be re-sold or auctioned.

The owner of the NFT will not only be able to digitally obtain and wear the gown but will also experience “exclusive utility”, according to DressX.

The digital asset comes with in real life perks which include two tickets to Wu’s upcoming show at New York Fashion Week on September 10, alongside backstage passes with access to meet and greet the designer.

Such perks are now becoming a trend in the world of NFTs. At the WWD’s Metaverse Symposium, brands pairing the tokens and digital assets with special access and events were said to create a “luxury” experience between artist and consumer.

“Luxury and NFTs are the same thing – they’re both about scarcity, community and creativity”, said chief experience officer at crypto wallet maker Ledger Ian Rogers, in a discussion at WWD.

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Updated: 07/13/2022 — 15:00