The France-based award, run by the Equipe media group, has feted the beautiful game’s best players for 66 years, bestowing on them global acclaim and a trophy in the shape of a golden football.But this year Equipe is seeking to move into the crypto sector, offering a range of digital tokens (NFTs) — free for the winners but with hundreds more being sold to the public.
The winners of this year’s Ballon d’Or, the top award for individual footballers, will receive digital tokens to go with their gleaming trophies, the organisers told AFP on Thursday.
The France-based award, run by the Equipe media group, has feted the beautiful game’s best players for 66 years, bestowing on them global acclaim and a trophy in the shape of a golden football.
But this year Equipe is seeking to move into the crypto sector, offering a range of digital tokens (NFTs) — free for the winners but with hundreds more being sold to the public.
Sport is awash with NFT projects as organisers, clubs and players seek to cash in on their fame.
Did you Know?
From tracking sustainability of products to monitoring pollution, environmental researchers are now finding blockchain’s use in solving the climate crisis.
View Details » The tokens are pieces of computer code stored on a blockchain, the digital ledger that holds information about digital assets.
They can be linked to a piece of art, a video game avatar or a real-world object, as with the Ballon d’Or.
NFTs are generally bought by people who hope to sell them on at a profit, their value based on supposed scarcity and collectability.
But the whole of the crypto sector has suffered a rout this year with the value of currencies and assets such as NFTs taking a pummelling.
Nevertheless, Equipe said the Ballon d’Or NFTs were part of a longer term strategy.
“This first collection will be followed by others as the Ballon d’Or, and more broadly the Equipe and Amaury groups, wish to project themselves in a sustainable way into the world of web3, the new age of decentralised internet,” said the media group.
Equipe said it would auction three NFTs that would give the holders “VIP access” to the awards ceremony on 17 October, followed by hundreds more after the ceremony.
Karim Benzema, the France and Real Madrid striker, is runaway favourite to win the men’s award this year.
Appropriately enough, he launched his own NFT collection earlier this year.
Thursday, 08 Sep, 2022Experience Your Economic Times Newspaper, The Digital Way!Read Complete Print Edition »
- Front Page
- Pure Politics
- ET Markets
- Smart Investing
Chartbuster: India’s Global Market Cap Share At All-Time High
The relative outperformance has propelled India’s share in global market cap to an all-time high of 3.5%, rebounding from a low of 2.05% on May 19, 2020, in the aftermath of the pandemic-triggered collapse in share prices.
Finmin Okays Vi Dues Conversion to Govt Equity
The finance ministry has cleared a proposal to convert Vodafone Idea’s ₹16,130-crore worth of accrued interest on deferred adjusted gross revenue (AGR)-related dues into equity.
Sebi Mulls Allowing PEs to Own AMCs
The Securities and Exchange Board of India (Sebi) is considering a proposal to allow private equity funds to own local asset management companies (AMCs), a move that will boost competition and mergers and acquisition activity in the space.