The Croatian Football Federation and SuperSport Croatian football league have become the latest organisations to agree an exclusive multi-year partnership with Sorare.
Sorare is a fantasy game of football, where players buy, sell, trade, and manage a virtual team with digital NFT player cards using blockchain technology based on Ethereum.
This latest partnership will see football fans from around the globe able to collect, trade and play with digital cards featuring players and teams from the Croatian top flight.
Sorare head of business development Michael Meltzer said: “The Croatian football league is a league with great talents and one of the most passionate fanbases in the sport.
“We’re beyond excited to announce our partnership with such a league that is just as committed to innovating to bring authentic experiences to their fans as we are.
“Our vision and obligation is to develop SuperSport Croatian football league both in commercial and marketing fields. In last few years our league has made huge steps forward on both fields which has been confirmed with newly signed TV deal.
“One of the fields where we want to improve is use of new technologies in order to give fans better experience and to help our clubs develop better relationship with international audience.”
Sorare has reached more than two millions users since its launch in 2018 thanks to football partnerships with the likes of Germany’s Bundesliga and Spain’s La Liga.
The brand also signed up PSG star Kylian Mbappe as an ambassador as well as branching away from football to work with Major League Baseball and hundreds of other partners.
It’s hoped this latest deal will work to reach more supporters on a global basis and in turn add and improve revenue streams during the 2022/23 season and beyond.
Croatian Football Federation president Marijan Kustic said: “Sorare is at the forefront of this new industry and uniquely combines digital football games with collectible NFT cards, allowing us to expand our target audience and bring our football, our league and our players closer to younger fans.
“We believe in the potential of this partnership and look forward to the launch of the first collection during the 2022/23 season.”
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