Golden State Warriors star Stephen Curry has been featured in a new crypto commercial with the NBA MVP appearing in a spot for FTX Crypto Derivatives Exchange.
His appearance marks the latest high-profile commitment by a top athlete to the world of crypto, with soccer player Lionel Messi and NFL quarterback Tom Brady both having strong ties with the sector now.
Others, including Shohei Ohtani, have also teamed up with FTX in the past, and so has Shaquille O’Neal who was featured in the same ad as Curry.
Curry, who is coming off an injury to help the Warriors with their middling performance, has been happy to be part of the crypto experience that has taken over the NBA.
Dapper Labs, a company focusing on digital assets, has released a highly lucrative NBA Top Shot trading system which has proven an immediate hit with fans.
Thanks to NBA Top Shot, fans can “buy” moments from the game they have watched and claim them through a blockchain-based deed of ownership which unlocks unlimited bragging rights.
In the 30-second spot, Curry is seen doing things around the house, and answering the voiceover (by Shaq) which questions him over how well he understands crypto.
“But you are an expert on crypto”, the voice behind the camera queries Curry who delivers the punchline. “With FTX I have everything I need to buy, trade and sell crypto safely”, he concludes.
If you want to get involved with sports and crypto, we recommend checking out any of the available crypto betting sites, to name 1xBit, Sportsbet.io or Cloudbet.