The FA and Liga Portugal tender for NFT partnerships

The Football Association (FA) and Liga Portugal are looking for partners to build non-fungible token (NFT) platforms with, as they look to engage fans and create new revenue streams.

Both the FA and Liga Portugal have issued tenders for NFT partners to create digital collectibles with the former looking to focus on men’s and women’s national teams.

Any deal would see names and likenesses of players, as well as official match highlights, imagery and artefacts including England caps used to create NFTs.

FA commercial director Navin Singh said: “This is an exciting opportunity for us to build a new long-term platform around the FA brands and the England teams for the benefit of the game.

“As a not-for-profit organisation, we are always exploring progressive and viable ways to capitalise on new technology to help grow our fanbase and provide much-needed investment back into the English game.

“NFTs present a unique and innovative opportunity to engage with our fans through the imagery of The FA and the England senior men’s and women’s teams.

“Any revenue generated will be for the benefit of the game, whilst importantly offering flexibility for fans to express their fandom in this new exciting medium.”

Liga Portugal, which oversees the top two flights of domestic Portuguese football, is looking to replicate the approach taken by sporting government bodies such as Serie A.

It’s searching for a NFT fantasy games and digital player collectibles partner to work with for the next three seasons with Serie A working with OneFootball and Sorare respectively.

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Updated: 08/01/2022 — 10:00

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