Tiffany and Co announce NFT launch

Luxury jewellery retailer Tiffany and Co is launching a series of non-fungible tokens (NFTs).

The upcoming sale will comprise 250 limited edition digital collectables, at $51,000 each.

The jeweller tweeted a video of a pixelated grid, stating a play on words both NTF and Tiffany: NFTiff. The sale is set to launch on Friday, August 5, at a price of 30 Ethereum (ETH).

“The future is here and it’s called NFTiff. 8/5. 30 ETH”, tweeted the account yesterday.

There has been some speculation that the jewellery company had its eyes set on furthering its interest in Web3 for some time.

In March, Tiffany and Co purchased its first NFT, Okapi from American contemporary artist Tom Sachs for a reported $380,000.

Clearly a proud purchase; since obtaining the artwork last year, the company has displayed it as its Twitter profile picture.

The following month, the company dropped a series of (499) limited edition individually engrained gold coins named TiffCoins, however, quickly claimed it was not launching its own cryptocurrency.

“We’re not launching our own cryptocurrency, but these very real limited-release 18k gold coins are a modern version of our Tiffany Money and celebration of our history”, said a statement on its website.

The launch of NFTiffs has caught the attention of the ambiguous NFT collector and trader Cozomo de’ Medici (now known to be rapper Snoop Dogg), who tweeted about the launch yesterday.

If you are not interested in purchasing NFTs and just want to stay safe using your crypto funds, CGN recommends sticking to trusted and established casinos such as 1xBit, Bitcasino, and FortuneJack.


Updated: 08/01/2022 — 16:00